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2008 – A year in headlines
Friday, December 19th, 2008As we close up the Shiny Red office for the holidays, we have been reviewing our favourite stories from the past year over minced pies.
2008 has been marked by the continued growth of online communications, with more companies looking to take advantage of the opportunities that social media presents. Obama, started a bit of a [...]
Beers & burgers oil the online music conversation
Monday, December 8th, 2008Working with We7 and new start-up PureSolo gives us here at Shiny Red a number of opportunities to engage with the digital music scene.
Since even before Napster (in its then shady incarnation) rocked the boat in 1999, labels, management and ““ less so ““ artists have been scratching their heads and discussing how to make [...]
Pure Solo – That’s me you’re hearing!
Thursday, November 20th, 2008We’re really excited to be spreading the news about a new venture called PureSolo. PureSolo is a site and software which allows you to choose from over 10,000 well known, professionally produced backing tracks from a range of different genres and record your own version. Whether you sing, play guitar, flute or even bassoon ““ [...]
Want to work for Shiny Red?
Wednesday, October 15th, 2008After a successful year with some amazing client wins, we’re looking to expand the Shiny Red team. If you’re passionate about social media and want to work with like-minded people, we want to hear from you!
At Shiny Red we’re lucky to work with some of the biggest consumer and tech brands as well as exciting UK [...]
Open Music Meet – 14th May
Friday, May 16th, 2008I had an interesting time at the first Open Music Meet on Wednesday after spotting Andrew Dubber’s, tweet earlier in the week.
The event was a roundtable discussion and social organised by Jonas Woost of Last fm, and Dave Haynes. The get-together got a fab fab kickstart being led by US visitor Anthony Volodkin creator of [...]
We7 announce their deal with Sony BMG
Thursday, March 13th, 2008We7 announce their deal with Sony BMG
Shiny Red have had a busy week helping We7 announce their deal with Sony BMG, see below, with some great pick up in The Guardian, Shiny Shiny, NME and NMA to name a few!
Big news for the digital music industry this week, as Sony BMG becomes the first major [...]
Time to invest in ad-supported content?
Wednesday, January 23rd, 2008We’ve had a fun couple of days getting the fantastic news about We7’s $6m series A funding out. The story has spread far and wide, as an exciting investment and one which is indicative of the rapidly changing views of both the advertising and music industries to ad-supported content.
It was a timely investment following the [...]
Links for 03.12.07
Monday, December 3rd, 2007Drop the hierachy in a crisis – Charles Arthur urges PRs to decentralise control in a crisis
Facebook rescues Christmas – The amended Beacon platform no longer announces bought gifts in news feeds
Xbox team up with We7 – Xbox will be using the ad-supported music download service as part of their Christmas push
BBC plans radio social [...]
Sicko Advertiser deal for We7
Friday, October 19th, 2007Great news from We7 this week who announced their first advertiser, award winning Director Michael Moore’s new movie Sicko.
As reported by Mashable and Adrants the deal will see the film promoted via We7’s unique advertising model, with ads grafted onto the front of music tracks as part of the six week wider advertising campaign to promote the film’s release. [...]
Ad-funded news: “Debate over”
Wednesday, September 26th, 2007The New York Times has scrapped its subscription based service which leaves the Wall Street Journal and the FT as the only remaining mainstream newspaper sites to charge readers for premium access. Murdoch has hinted that the WSJ may soon go the same way, allowing total access to traditionally highly-prized media content.
Straight Up Search discussed the [...]
