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Flogged to death…

Monday, May 26th, 2008

The world of blogging has plenty of contrived language to keep itself distanced from Mr Average man on the street. In fact, this recent post suggests that even Harvard Business School isn’t quite sure what a blog is. Add sock-puppets, flogs, and astroturfing into the mix, and there’s enough jargon to scare away some of [...]

Blogging = “an enthusiasm medium� & Twitterers = “avaricious connectors�

Wednesday, April 16th, 2008

Having been out and about this week, it was great to meet Neville, Jed, Janet & Mike and see Tim & Ged again at Neville’s social last week which was good fun.
In a more educational setting, there was an interesting talk and Q&A with Shane Richmond Communities Editor of Telegraph.co.uk last night as part of [...]

Industry rises up against astroturfing

Friday, November 16th, 2007

Boston-based Todd Defren has posted a rather shocking piece on a proposal from a marketing agency which included this tactical approach:
“After gaining a sense for the community at the blog/user forum, our rep (posing as a typical user) will begin to post up to 10 separate Comments over the course of a week or two, to achieve [...]

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